Adobe Media Player Developer Center

The following overview summarizes how to get your feeds up and running in Adobe Media Player. Please see the Technical Overview and Publishing Guide for more detailed information. Please note that before Adobe can include your content in Media Player, we need your permission to do so. Please contact the Adobe Strategic Alliance Team to become an official Media Player content partner. This entails signing a basic legal agreement, which gives Adobe permission to include your content in Media Player.

Introduction

To have your Internet TV show listed in the Catalog of Adobe Media Player, it must be delivered as a podcast using a standards-based Media RSS feed. Unlike traditional podcasts, your content can be delivered either streaming or by progressive download, where RSS provides the notification and metadata mechanisms necessary for users to find and follow your show. There are basically two ways to get an RSS feed for your show: use a third-party video management system to publish your video content online in an RSS feed, or roll your own RSS feed as part of your in-house video publishing solution.

RSS via a third party

Many companies help content owners publish video online. If you're using one such company to publish your video to your site or to syndicate your content to other sites, your content may already be compatible with Adobe Media Player. Adobe has been working extensively with a large number of video management system providers (including Maven, StreamOS, the Platform, Reality Digital, and Blip.tv) to add support for Adobe Media Player as part of the publishing workflow. After reviewing the complete list of supporting video management systems, contact your video management system provider to learn more about their support for podcasting, Media RSS, and Adobe Media Player. They should be able to provide you the RSS feed URLs you will need to submit here.

Rolling your own RSS

If you have your own in-house video publishing system, you can add support for Adobe Media Player by generating Media RSS feeds with your content. Adobe Media Player supports the following RSS specifications:

• Atom 1.0
• RSS 2.x

If you're starting from scratch, implement against the Atom specification. In addition, your RSS feed should use the Media RSS specification to define the various flavors of your content as well as additional metadata for each episode:

• Learn more about Media RSS

Checklist

Once you've implemented RSS feed generation from your in-house publishing system, here's a list of items to check:

1. Make sure your Media RSS feeds validate. We recommend you use the Adobe Media Feed Creator, designed specifically for Adobe Media Player feeds.

   Note: Media Feed Creator is currently available for prerelease members only. You are welcome to join the Adobe Media Player prerelease program.

2. For downloadable content, use F4V, FLV, or MP4 files (our order of preference), and make sure they're properly encoded for progressive playback. If you include both MP4 and FLV flavors in your Media RSS feed, Adobe Media Player will pick the FLV flavor because it knows it can play it. If your MP4 files match our F4V specs, simply add another flavor pointing to your MP4 files but use the MIME type video/f4v.
3. Add branding to your RSS feed so you can provide an immersive experience for your audience. You can find additional checklist items in the article, Emerging best practices for mapping TV to RSS.

Beyond RSS

Once you've got a basic Media RSS feed for your show that passes the previous checklist, there are additional features to consider implementing:

• Advertising: This involves generating AMOD documents that describe how advertising is integrated in and around your episodic content.
• Measurement: This augments AMODs to incorporate your analytics systems, either internal or by third parties.
• Protection: For downloadable content, incorporate FMRMS into your publishing workflow.

Many companies can help content owners publish video online. Adobe has been working extensively with a large number of video management system providers and advertising networks to add support for Adobe Media Player as part of the publishing workflow. A complete list of supporting video management systems and advertising networks appears below. Contact your video management system provider to learn more about their support for podcasting, Media RSS, and Adobe Media Player.

Delivery

Akamai Stream OS

Akamai Stream OS is an end-to-end digital media solution that provides a single point of control for managing, publishing, and syndicating rich media. With support for both live and on-demand streaming, Akamai Stream OS offers a comprehensive solution to effectively use the Internet to reach a global audience.

Brightcove

Brightcove is an online video platform that is used by media companies, businesses, and organizations worldwide to publish and distribute video on the web. Brightcove's on-demand platform is used by hundreds of organizations in nearly every corporate and social sector for online video initiatives that reach more than 100 million Internet users every month. Operating in more than 20 countries with offices across North America, Europe, and Asia, Brightcove counts among its customers many of the largest media companies and marketing organizations in the world, as well as a wide range of small and midsize businesses.

DBee

DBee builds online strategies on all electronic media and provides high-quality broadcast and webcast services.

ExtendMedia

ExtendMedia offers skillful automation of the largest content delivery systems and support for flexible business models.

The FeedRoom

The FeedRoom allows you to communicate more effectively with online video and offers end-to-end technology solutions and services for deploying broadband video.

iStreamPlanet

iStreamPlanet specializes in streaming media applications and managed webcasting. Through managed webcasting services, iStream can handle full-scale production of a live webcast, including production, content acquisition, encoding, delivery, player development and integration, reporting, and overall management and coordination. iStream maintains a nationwide presence that consists of strategically located webcast teams and a webcast production operation center in Las Vegas, Nevada.

Maven Networks

With the Maven Networks solution, you can quickly and easily create, distribute, and profit from direct-to-consumer Internet TV channels and networks.

Multicast Media

Multicast Media provides a comprehensive publishing system designed to manage, monetize, and measure targeted Internet TV channels and streaming video libraries.

Onstream Media

Onstream Media is an online service provider of live and on-demand rich media communications that specializes in corporate webcasting, web conferencing, and digital media services through its Digital Media Services Platform (DMSP).

Streamedia

Streamedia is a European streaming service that allows you to stream any content for live or on-demand events.

thePlatform

thePlatform provides management, online publishing, and mobile video on behalf of some of the most well-known consumer brands.

Uvault Hosting

Uvault provides custom Flash Media Server 3 hosting solutions for small to midsize businesses. With data centers in Asia, North America, and Europe, Uvault offers practical workflow automation for media creation and publishing on corporate or social networking sites. Services include web-based conversion tools to produce live webcasts and media on demand, file protection for more secure streaming, and detailed audience reporting.

Advertising

PointRoll

With PaintRoll technology, consumers can interact with an ad just as rich and full featured as a website, without leaving the page and content they are already browsing.

Eyeblaster

Eyeblaster is a global leader in campaign management, empowering agencies, advertisers, and publishers with a comprehensive solutions to plan, create, execute, and measure advertising across digital channels.

EyeWonder

EyeWonder enables advertisers and agencies to focus their time and energy on producing strong interactive ad campaigns that reach across more of today's top browsers, operating systems, and video players, while eliminating inefficiencies that limit creativity and slow workflow processes.

Kiptronic

Kiptronic offers a platform for dynamically inserting video and audio ads into digital media for consumption on any device online or offline. The company works with rich media content publishers to help them manage, measure, and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content. With Kiptronic, it happens on the fly, without altering existing publishing processes.

Panache

Panache open platform technology allows publishers and content owners to deliver any ad format from any ad server into Adobe Media Player. Eliminate manual coding by using their visually based tool to easily create any ad experience anywhere in your content.

Unicast

Unicast provides highly engaging online advertising and interactive premium rich media marketing services including campaign strategy and management, creative, media planning, deployment, and full reporting and analytics.

VoloMedia

VoloMedia is a leading provider of advertising, metric, and reporting solutions for downloadable media, both video and audio.

YuMe

YuMe empowers advertisers and publishers to identify, classify, and track content to help ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—PC, mobile, and TV—whether streamed or downloaded.